While the purpose of sales force automation is to save time and streamline sales processes, it has even more benefits that can boost your bottom line.

1. It increases accuracy. The more times you perform a task manually, the more opportunities you have to make a mistake. With SFA, you can do something once or twice, such as setting up an email sequence, and then copy it over to your next campaign once you’re satisfied with it. Automating the campaign, thus saving yourself the manual repetition, reduces the chance of human errors.
   
   
2. It allows your sales team to better use their time. Since your sales team won’t be spending as much time writing out emails and performing repetitive tasks, they can focus more on the essential parts of their job.
   
   
3. It ensures no lead is forgotten. Leads can fall through the cracks when they’re tracked manually with spreadsheets, calendars, or anything other than a CRM or SFA tool. Sales force automation helps ensure all your leads are accounted for.
   
   
4. It fosters smart sales forecasts. Smart sales forecasting analyzes past sales records, checks the current sales database and, along with a ton of pipeline opportunities, gives your sales team insight into upcoming opportunities. In addition, SFA enables you to get better leads from your existing customers by analyzing their past sales patterns and generating custom campaigns.
   
   
5. It boosts employee engagement and retention. Salespeople often feel more productive when using SFA, which contributes to job satisfaction.
   
   
6. It reduces the cost of workforce resources. Automating and streamlining repetitive tasks saves sales representatives time and, as a result, reduces overhead expenses.
   
   
7. It facilitates quick responses. When a lead fills out a form on your website and has to wait to be contacted by a sales rep, they might get impatient with the lag time. With SFA, leads can be contacted instantly.

Without SFA, your sales management data might be a bunch of overwhelming spreadsheets. As a business owner or sales manager, you need the ability to look at your numbers quickly and easily. You can use SFA to automatically generate visual reports and receive them as often as you like. Before you schedule reports, set up the key performance indicators (KPIs) and CRM metrics that you’d like the reports to show. Use these reports to identify trends and opportunities over time so you can improve your team’s sales performance.